Community
Insight Curator
I am pursuing a doctorate in communication and seeking opportunities to strengthen my child development, social work, and research skills.
As a strategist, I am responsible for telling our stories and driven to affect real change.
With a thorough understanding of advertising and digital media strategies, I am best positioned to utilize the skills I have learned to be of service to organizations that are in need of (re)branding or an integrated communication strategy.
About Me
These Are Ads.
By definition, advertising is the communication of a branded idea, through available channels, with the intent or potential to influence. Yes, it includes the typical TV commercials and pop-up banners, but the Apple logo on my classmate’s laptop and Nike’s branded Facebook page are ads as well. This broad definition accounts for digital's disruption, an ever-changing media landscape, content co-creation, and an understanding of advertising as an institution.
My fascination with understanding human behavior is what attracted me to the industry. This fascination is driven by empathy, inherent curiosity, and an appreciation of research. My resolve to communicate our stories in an authentic and conscientious way is what led to my exit from the industry, so that my skills, energy, and efforts can now be in service of community.