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Social Ethno Research
Social Ethno Research (1)
Social Ethno Research (2)
Social Ethno Research (3)
Social Ethno Research (4)
Social Ethno Research (5)
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Social POV Part I
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Challenge: T3 sought to emerge as an opinion leader and increase engagement across its social media channels so to outshine its competitors and attract new clients.
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Research & Insight: An external survey and in-depth interviews with the agency's artists, strategists, and thought leaders revealed a disconnect between general perceptions of the agency and its persona on social media. While referred to as innovative, unique, and people-centric, its presence on social was described as generic and as missing something.
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Strategy: The following recommendations were offered: push beyond what other local agencies are doing, share what's going on behind-the-scenes, and channel a distinct personality. This last strategy presented a new challenge ... what is T3's personality? 
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