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Social Workshop Recap
Social Workshop Recap (1)
Social Workshop Recap (2)
Social Workshop Recap (3)
Social Workshop Recap (4)
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Social POV Part II
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Challenge: Identify a brand voice/personality for T3
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Research & Insight:  A workshop with the strategy, creative, connections, and marketing teams was organized to review the Social POV research findings and brainstorm a new direction for T3 on social. Personification and adjective exercises helped to inform strategy.
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Strategy: Insights from the Social POV research and ideation workshop were utilized to develop two personas and the agency's "story." 
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